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Vita Liberata

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Vita Liberata revolutionized the world of sunless tanning with its introduction into self tanning as the world's first completely non-toxic tanning brand. Combining the best of skin care with self tanning, Vita Liberata has made its mark with formulas packed with organic botanicals and proprietary technologies. By addressing the most common concerns related to self tanning, founder Alyson Hogg was able to develop a revolutionary self tanner that didn't streak, smell, dry out skin or set to an unnatural, orange finish. Each sunless tanning formula features a blend of technology desined to optimize your tanning results.


Odour Remove™ technology eliminates the traditional self-tanner smell, Moisture Locking provides 72 hours of hydration, pHenO2™ prolongs your tan by up to 3 weeks while Trystal3™ technology creates a powder form of tanning. Find the formula that works for your lifestyle and discover why Vita Liberata is the celebrity brand of choice.