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In 2008 from his award-winning barber shop in Australia, Patrick Kidd set out to disrupt men’s haircare. Creating a range of multi-functional products where every detail was carefully considered; from the superior performance, highest quality ingredients, custom colognes and sleek and sustainable packaging.

With a relentless drive for perfection it took years of development to create best in class formulations that have now become luxury essentials. Today, Patricks is an industry leader creating both hair and cosmeceutical skincare products for efficient regimes. All products are consciously developed and manufactured in the USA with a focus on combining performance, design and sustainability.