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For over a decade, Illamasqua has been pushing boundaries and redefining beauty conventions. Their high-performing products defy industry standards with distinctive pay-off and pigment in a wide array of vibrant colors that give artists the freedom to unleash their unique creativity through experimentation. Driven by a passion for artistry, each product has been crafted using the highest professional standards to inspire makeup artists and enthusiasts at every level. All products are 100% cruelty-free and certified by PETA.